Picture Organic Clothing Val Thorens

The Picture Store Val Thorens: The epicenter of style and ethics in Val Thorens

Nestled in the heart of the highest alpine resort in Europe, Val Thorens, is a place that perfectly embodies the alliance between passion for the mountains and environmental commitment. The Picture Store Val Thorens, located in the Caron gallery, is a temple of the legendary Picture Organic Clothing brand.

A brand with a mission

Picture Organic Clothing was born in 2008, founded by three friends from Auvergne driven by a common passion for board sports. They have created a brand that combines style and ethics, while sharing a clear vision: “ride, protect and share”. Picture has become a major player in the winter sports industry thanks to its range of eco-responsible products.

Products designed to perform and inspire

At the Picture Store Val Thorens, you discover a meticulous selection of products designed to meet the demanding needs of mountain enthusiasts. From jackets to pants, bucket hats to caps, Picture offers a complete range of clothing and accessories for all your mountain adventures. These products combine style, functionality and durability, allowing you to ride with confidence while respecting nature.

An ethical choice for the mountain lifestyle

In addition to their technical range, Picture offers an extensive streetwear collection including t-shirts, sweatshirts, jeans and more. So you can show your love for the mountains, even when you're in town.

Meet Virginie and her team, committed professionals

At the Picture Store Val Thorens, Virginie and her team will welcome you warmly and share her expertise with passion. She is here to guide you in choosing clothing and accessories that match your style and needs. Their knowledge of Picture Organic Clothing products and their love for the mountains will help you find the perfect balance between technical performance and respect for the environment.

Join us at the Picture Store Val Thorens and immerse yourself in the world of the brand which embodies the perfect marriage between passion for the mountains and eco-responsible commitment.